About Me

My name is Ásdís Hjálmsdóttir Annerud and I am just an ordinary Icelandic girl who has achieved extraordinary things.

Clear vision, consistent goal setting and insatiable hunger for constant improvement are the reasons why I was a world class javelin thrower for almost 20 years and threw in the finals of European Championships, World Championships and Olympic Games.

I was never the most talented athlete but I was always ready to put a lot of effort into getting the most out of the talent I had. Not only did this get me to three Olympic Games, it enabled me to get a PhD at the same time.

My mission is to help athletes get the mental toughness to perform at their absolute fullest potential and achieve performances they never thought possible.

Why am I the right person to help you?

I have been through all of this myself and know from experience everything that comes with being an ambitious athlete aiming high. For almost two decades I left no stone unturned in my quest to do better and I gathered tremendously valuable experience and knowledge.

This took me from:

Not performing as well in competition as I knew I could
Doing better in training than competition
Having negative thoughts take over and drain my confidence
Feeling bad around competition because of pressure
Focusing on things I couldn’t control and having it knock me off balance
Having bad conscience when I had to skip a session because of injury or being sick
Being in over training because I was afraid to rest

Over to:

Making my last season the best one of my career, at age 35
Enjoying competing and performing much better as a consequence
Going into a competition with a clear plan and focus and knowing exactly how I needed to think
Having full control over my stress levels and being full of confidence
Finding the right balance between training and rest to get the absolute most out of my training
Enjoying my sport to the fullest!

I can show you how you can train your mental toughness to make the most out of the talent you have.

You will benefit from working with me if...

You want to work with someone who doesn’t sugarcoat things
You are ready to do the work to become better
You want to have fun while you learn
You are aware that working on your mindset is extremely important to achieve top level results
You enjoy challenges and are ready to step outside of your comfort zone